Over 20 years ago we founded a company built on a simple formula: performance and quality. Performance means constant innovation to achieve the right actions for the job. Decades of first hand knowledge and input from knowledgeable fishermen, from top Pros to local guides, means every rod is fine tuned for the job at hand whether it’s the new LowRider 10XD crankbait rod, pitching a jig, or working a tout tail. Quality starts with the finest components and materials in the world: American-made aviation grade carbon fiber and Fuji guides and reel seats. But quality doesn’t stop with components. Experience and craftsmanship counts. Our American-made rods are built by the same craftsmen who developed some of our early proprietary blank designs when Falcon started in 1990.